General Information on Logos

What is a logo?

A Logo is a graphic visualization of a company. It is the face of your business. Today a logo is heavily used as a branding tool to deliver the essence of quality, prestige and status. It communicates with the consumers without uttering a word.

There are three basic types of logos: Text, Symbol and Combination Logos.

A Text logo (also sometimes called a logotype or word mark) is a logo largely made up of the text of the company’s name. It can have some graphic elements – lines, boxes, borders that interact with , surround or even form the letters. The graphic element is used as an accent to the text, not as a major or equally weighted part of the logo.

A Symbol logo is the opposite in design from a text logo. This type of logo includes neither words nor letters – it has only symbols, images and shapes. It is sometimes even called a Logogram. An emblem is also sometimes used as a symbol logo wherein the emblem is a pictorial image, abstract or representational, that epitomizes a concept.

A Combination Logo is a logo that in some manner combines both a symbol and the company name. The symbol and the text may be integrated together, side by side, or with one located above the other.

Why is logo important?

Your logo is the first point of contact between you and your audience. It identifies your product or services to your customers and distinguishes you from your competitors. Logo is the identity of the company. You want people to associate your products or services with your logo immediately.

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